PRIVACY POLICY

Last modified: February 2025

This Privacy Policy (this “policy”) describes how LifeX Research Corporation, and its subsidiaries and affiliates (“LifeX”, “Company” or “we”) collects, uses, maintains, protects and discloses your personal information, and the types of information we may collect from you or that you may provide when you visit the website: https://lifexresearch.com/ (our “Website”).

You should carefully read this policy in full to understand how we use your information. LifeX will protect your privacy and comply with applicable regulatory requirements.

This policy applies to the information we collect through various channels, including this Website, as well as in email, text, and other electronic communications exchanged between you and this Website. It also extends to data gathered through mobile and desktop applications that you download from this Website, which facilitate dedicated, non-browser-based interactions. Additionally, this policy covers information collected when you engage with our advertising and applications on third-party websites and services, provided those applications or advertisements include links to this policy.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using this Website, you agree to this privacy policy. If you do not agree with our policies and practices, your choice is not to use our Website. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information Not Covered By This Privacy Policy

This policy does not apply to information collected by us offline or through other means, including any other website operated by the Company or a third party, such as our affiliates and subsidiaries. Additionally, it does not cover information collected by any third party, including our affiliates and subsidiaries, through applications, content, or advertising that may link to or be accessible from the Website.

Children Under the Age of 18

Our Website is not intended for children under the age of 18, and we do not knowingly collect personal information from anyone in this age group. Individuals under 18 are not permitted to provide any personal information on or through the Website, including during registration, purchases, or the use of interactive or public comment features. This includes, but is not limited to, details such as name, address, telephone number, email address, or any screen or user name. If we become aware that we have collected personal information from a child under 18 without verified parental consent, we will promptly delete that information. If you believe we may have collected information from or about a child under 18, please contact us at admin@lifexresearch.com.

Residents of certain states who are under the ages of 13, 16, or 18 may have additional rights concerning the collection and sale of their personal information. For more details, please refer to the Your State Privacy Rights section.

Information We Collect and How We Collect It

We collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as name, postal address, email address, telephone number, social security number, or any other identifier by which you may be contacted online or offline (“personal information”);
  • That is about you but individually does not identify you, including, but not limited to, business or employer information, city, state;
  • Device information such as device model, IP address, cookies, beacons, pixel tags, mobile ad identifiers, or similar unique identifiers;
  • Demographic information such as age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under state or federal law;
  • Job application information such as work history, tax identification or other government identification number, education history, eligibility or rights to work, citizenship, information relating to fitness for the position, information relating to conflict-of-interest issues, and other information necessary to consider your candidacy, perform background checks, and initiate on-boarding, as applicable; and/or
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us, or register for services on our Website.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • From social media platforms and networks if you interact with us on social media, or use features, such as plug-ins or other tools made available by social media platforms or networks associated with the Website.
  • From third parties, for example, our business partners, benefits providers, marketing or advertising service providers, vendors that provide services on our behalf, or other publicly available sources.

Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated information.

Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
  • Your search queries on the Website.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies 

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Contact us at admin@lifexresearch.com for information on how you can opt out of behavioral tracking on this website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically may include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.
  • Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We do not collect personal information automatically, but we may tie non-personal information collected automatically to personal information about you that we collect from other sources or that you provide to us.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use the information we collect about you, including any personal information, for the following purposes:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To enhance user experience and develop new features based on your interactions.
  • To fulfill any other purpose for which you provide it.
  • To provide you with important notices about your account.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To access your job qualifications.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • To allow you to participate in interactive features on our Website.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, emailing us at admin@lifexresearch.com For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated or anonymized information about our users without restriction. Additionally, we may share personal information that we collect or that you provide, as outlined in this privacy policy, in the following circumstances:

  • With Affiliates and Subsidiaries: We may share your information with our affiliated entities to support our business operations.
  • With Service Providers and Third Parties: We may disclose your information to contractors, service providers, and other third parties who assist in operating our business, provided they are bound by confidentiality obligations.
  • Employer: Your employer as required by our contract in order to provide you the services pursuant to our Website.
  • In Business Transactions: If LifeX undergoes a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or any similar transaction, including bankruptcy or liquidation, your personal information may be transferred as part of the assets involved.
  • For Third-Party Marketing: If you have not opted out, we may share your information with third parties to market their products or services to you. For details on how to manage your preferences, please refer to, Choices About How We Use and Disclose Your Information.
  • To Fulfill Your Requests: We may disclose your information to fulfill the purpose for which you provided it, or for any other purpose disclosed by us when you provide the information.
  • With Your Consent: We may share your information for any other purpose disclosed at the time of collection or with your explicit consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms Of Use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of LifeX, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can configure your browser settings to refuse some or all cookies or to alert you when cookies are being placed. Please note that disabling cookies may affect the functionality of certain parts of our Website, making some features inaccessible or limited.
  • Disclosure of Your Information for Third-Party Advertising. If you prefer that we do not share your personal information with unaffiliated third parties for promotional purposes, you can opt out by selecting the appropriate option on the relevant data collection form (e.g., order form or registration form). You may also opt out at any time by adjusting your user preferences in your account profile or by emailing us at admin@lifexresearch.com
  • Promotional Offers from the Company. If you do not wish to receive promotional emails or other marketing communications from us about our own or third-party products and services, you can opt out by selecting the relevant option when providing your information, adjusting your account preferences, or emailing us at admin@lifexresearch.com If you receive a promotional email from us, you can request removal from future distributions by replying to the email. This opt-out does not apply to transactional communications, such as those related to product purchases, warranty registrations, or service-related matters.
  • Targeted Advertising. If you do not want us to use your information to tailor advertisements based on audience preferences, you may opt out by emailing us at admin@lifexresearch.com To ensure this opt-out functions properly, your browser must be set to accept cookies.

While we do not control how third parties collect or use your information for interest-based advertising, they may offer their own opt-out mechanisms. You can opt out of receiving targeted ads from Network Advertising Initiative (“NAI”) members by visiting the NAI’s website.

Accessing and Correcting Your Information

You can review and update your personal information by logging into the Website and accessing your account profile page. If you prefer, you may also contact us at admin@lifexresearch.com to request access to, correction of, or deletion of any personal information you have provided. Please note that deleting your personal information requires the deletion of your user account. Additionally, we may be unable to accommodate certain change requests if they would violate legal requirements or result in inaccurate information.

If you delete your User Contributions from the Website, copies may still be visible in cached or archived pages, or may have been copied or stored by other users. The proper access and use of information provided on the Website, including User Contributions, is subject to our Website’s Terms of Use.

Even if you deactivate or delete your account, we may retain certain information as necessary to prevent fraud, resolve disputes, assist in investigations, enforce our legal terms, or comply with applicable legal requirements.

Your State Privacy Rights

Certain state consumer privacy laws grant residents additional rights concerning the collection, use, and processing of their personal information. Residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia—now or in the future—may have the right to:

  • confirm whether we process their personal information;
  • access and delete specific personal data;
  • correct inaccuracies in their personal information, considering the nature of the data and its processing purpose (except in Iowa and Utah); and
  • request data portability.

Residents may also opt out of personal data processing for targeted advertising (excluding Iowa), the sale of personal data, and profiling that leads to legal or similarly significant effects (excluding Iowa and Utah). Additionally, state laws may allow residents to either limit or require consent for processing sensitive personal data.

The specific scope of these rights varies by state. To exercise any of these rights, please contact us at admin@lifexresearch.com

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: admin@lifexresearch.com